If your TV only supports HDR the UI can't be in Dolby Vision unless you're using a custom EDID with Dolby Vision. But as I said above, set HDR to Auto then the UI is in SDR and content is all native.
If HDR is set to Auto, the UI will be SDR - you can't change it like you can with the new AML models. The only way the UI can be DV is if you set HDR to "Dolby Vision VS10 Engine (for all content)" and have an DV EDID. You can also force LLDV by setting "Dolby Vision Low Latency (LLDV, YUV422, 12Bit)" if the EDID supports LLDV. If you press the "Info" button when on the UI, what does it say in the top right?